What is pillow fitting and why does it help me sleep better?

A pillow fitting is a personalized in-store service where a Sleep Expert helps match you to a pillow based on your sleep position, comfort preference and support needs, with the goal of improving comfort, sleep quality and possibly reducing neck pain. Your head accounts for about 8% of your body weight, and the Sleep Foundation reports that 10% of people have neck pain and about 70% of those with chronic neck pain experience poor quality sleep. That’s why pillow fit matters so much: when pillow height and firmness match how your head, neck and shoulders rest, you’re more likely to stay in a neutral position instead of waking up stiff.